Sales and marketing strategy consultant

We find and fix the gaps in your sales and marketing strategy.

Most technical firms do not have a marketing problem or a sales problem. They have gaps between the two that quietly cost them revenue. We find them, then rebuild the strategy that closes them.

Book your free audit See the common gaps

Working with IT, cybersecurity and MSP firms in Shrewsbury, Birmingham and across the UK.

20+years in commercial growth and strategy

7 figuresagency built from zero, no outside capital

20%year on year client growth delivered

Who we work with

Strategy consulting for firms that are brilliant at delivery and quiet on their own growth.

You keep clients running, secure and supported. We work out why new business is not arriving as it should, and fix the strategy behind it.

MSPs

IT and managed service providers

Long contracts and high lifetime value, yet growth still leans on referrals. We build the strategy that makes it repeatable.

Security

Cybersecurity firms

Deep technical credibility that never quite translates into commercial conversations with the right decision makers.

Technology

Technology and software companies

Good product, unclear positioning. We sharpen who you sell to, what you say and how the pipeline is built.

Services

B2B and professional services

Financial, legal and consultancy firms that want predictable growth and clear numbers behind every decision.

The problem

Where revenue leaks in a technical business.

Most firms we meet are not short of effort. They are running activity with no strategy underneath it, so the money goes out and the results stay flat. The gaps are almost always in the same places, and they are rarely where people expect.

If more than two of these sound familiar, an audit will pay for itself.

Find your gaps

Nobody agrees on who the ideal customer actually is, so targeting is scattered.
Your positioning sounds like every competitor, so buyers default to comparing on price.
Enquiries arrive but stall, because nothing is owned between first contact and close.
Marketing generates activity that sales does not rate, and both sides blame the other.
You have no reliable numbers, so you cannot tell which effort is worth repeating.
Growth still depends on the founder being in every conversation.

What we do

Sales and marketing audits, alignment and go to market strategy.

Three ways to work together. Most firms start with the audit, then move into fixing what it uncovers.

Step one

Sales and marketing audit

A structured review of how you win work today, from positioning and targeting through to enquiry handling and close. You get the gaps, ranked by what they cost you. Free to start.

Step two

Go to market strategy

We rebuild the plan: your ideal customer, your positioning, your message and the route to market that fits how your buyers actually buy. Practical, costed and ready to run.

Step three

Fractional sales and marketing director

Senior ownership without a senior salary. We drive the strategy month to month, keep sales and marketing aligned and report against pipeline and won work.

How it works

Diagnose first, then fix what actually costs you revenue.

No activity until we both understand the problem. That is the difference between a strategy consultant and an agency.

Diagnose

We review your customers, your numbers and your whole route to revenue, then map every gap between marketing effort and won work.

Rebuild

We fix the strategy: who you target, how you position, what you say and how enquiries are handled once they arrive.

Run and measure

We put the numbers in place, keep sales and marketing pulling the same way, and grow what works while cutting what does not.

Results and case studies

Strategy that has already been built, tested and proven.

The same approach we bring to clients is the one that built a seven figure business from nothing.

Ecommerce Intelligence

From zero to a seven figure business.

Chris built Ecommerce Intelligence from a standing start in 2019 with no outside capital, into a seven figure company growing 20% year on year, signing high street brands and manufacturers in one of the most competitive markets in digital. It was built on a clear strategy rather than scattered activity: a sharp view of the right customer, positioning that stood apart, and a tested route to market refined into a system. That is the same thinking we bring to your business.

Pathfinder FX

Conversions doubled in three months.

Pathfinder FX relied on costly cold calling in a crowded foreign exchange market, with a funnel that was hard for buyers to navigate. The gap was strategic, not tactical. We rebuilt the plan around their real customer and lifetime value, focused on the niches where they win, and aligned the message across every route to market.

"Chris is an invaluable asset to our business. Before working with him, we had a lot of ideas but lacked a clear path forward. Chris helped us define a marketing strategy and sharpen our messaging to different customer segments, which made a huge difference straight away. What I appreciate most is a laser like focus on results. He challenged us to think differently about measuring success and helped us concentrate our efforts where they would be most effective. The introductions he has made on our behalf have also been game changing. I wouldn't hesitate to recommend Chris. If you need a consultant who can bring focus, strategy, and deliver a real return on your efforts, he's the person to call."

Gareth Bowles, Managing Director at Pathfinder FX

About

Chris Turton

Chris has spent more than 20 years building and fixing commercial strategy. In 2019 he founded the agency Ecommerce Intelligence and grew it from nothing into a seven figure business with no investment, competing against the biggest names in digital. He has managed millions in advertising spend, built and led a team of twenty, and become a recognised voice in the UK trade through LinkedIn, YouTube, podcasts and industry events.

He started AmpleB2B because the same pattern kept appearing in other businesses. Strong delivery, hard working teams, and revenue held back by gaps nobody had stopped to look for. He has since rebuilt strategy in sectors as different as motorsport sponsorship and foreign exchange, proof that the method travels well beyond any single industry.

No fluff, no vanity metrics. Just an honest diagnosis and a plan you can measure.

Work with Chris

Questions

Frequently asked questions.

What is a sales and marketing audit?

A sales and marketing audit is a structured review of how your business wins new work, from positioning and targeting through to enquiry handling and close. It shows you where revenue is being lost and which fixes will make the biggest difference first.

What does a sales and marketing strategy consultant do?

A sales and marketing strategy consultant diagnoses why a business is not growing as it should, then rebuilds the strategy behind it. That covers who you target, how you position, how enquiries are generated and how they are converted into won work.

Who do you work with?

We work with technical B2B firms that are strong on delivery and light on their own marketing: managed service providers, cybersecurity companies, software and technology businesses, and professional services firms across the UK.

How is this different from hiring a marketing agency?

An agency sells you activity, usually before anyone has worked out whether activity is the problem. We start with the diagnosis, find the gaps in your sales and marketing, then fix the ones that actually cost you revenue.

What is sales and marketing alignment?

Sales and marketing alignment means both sides agree on who the ideal customer is, what a good enquiry looks like and who does what once it arrives. When they are misaligned, marketing generates enquiries that sales does not value and good opportunities go cold.

How quickly will I see results?

The audit gives you clarity within weeks. Commercial results follow the fixes, and most clients see their pipeline improve within the first few months. Pathfinder FX doubled conversions in the first three months.

Where are you based?

We work with clients across the UK, with offices in Shrewsbury and Birmingham.

How do I get started?

Start with a free sales and marketing audit. We map how new business is won today, where it leaks and what to fix first, with no obligation.

Get started

Book your free sales and marketing audit.

Tell us a little about your firm and how new business is won today. We will come back with an honest view of the biggest gap holding your revenue back, with no obligation.

Shrewsbury office

Suite A, New Zealand House, Shrewsbury, SY2 6AL

Birmingham office

102 Colmore Row, Birmingham, B3 3AG